Overview
Poltronova: Pioneers of Radical Italian Design Established in 1957 in Agliana, Italy, Poltronova has been at the forefront of avant-garde design, collaborating with visionary designers to create iconic furniture pieces that challenge traditional aesthetics and functionality. Under the artistic direction of Ettore Sottsass from 1959 to 1972, the company laid the groundwork for postmodernism in everyday objects, producing items that are both innovative and emblematic of Italian design excellence. Product Range and Materials Poltronova's portfolio includes several groundbreaking pieces: • Superonda Sofa: Designed by Archizoom Associati in 1967, the Superonda is a modular sofa composed of two wavy polyurethane blocks. Its design allows for various configurations, embodying the playful and unconventional spirit of the 1960s. The sofa is covered in shiny PVC-coated fabric, available in vibrant colors, making it a statement piece in any setting. • Ultrafragola Mirror/Lamp: Created by Ettore Sottsass, the Ultrafragola is both a mirror and a lamp, featuring a sinuous profile that suggests long, wavy hair. Part of the "Grey Furniture" series, it combines functionality with sculptural aesthetics, illuminating spaces with a soft, diffused light. • Joe Armchair: A tribute to baseball legend Joe DiMaggio, this oversized glove-shaped armchair was designed by De Pas, D'Urbino, and Lomazzi. Upholstered in leather, it exemplifies the fusion of pop culture and design, offering both comfort and a touch of whimsy. • Safari Sofa: Designed by Archizoom Associati, the Safari is a modular seating system consisting of armchair and sofa modules. Its design reflects a critique of traditional bourgeois furniture, embracing a more relaxed and informal approach to seating. • Mies Armchair: Inspired by the minimalist principles of Mies van der Rohe, this chair combines a sleek metal frame with leather upholstery, embodying the essence of functionalism and elegance. Poltronova utilizes high-quality materials such as polyurethane foam, PVC-coated fabrics, leather, and metal, ensuring durability and comfort while maintaining their distinctive design ethos. Design Philosophy and Style Poltronova's design philosophy is rooted in radical experimentation and a departure from conventional forms. By collaborating with avant-garde designers and embracing bold aesthetics, the company has consistently pushed the boundaries of design, resulting in pieces that are not only functional but also serve as artistic statements. Ideal Applications and Projects Poltronova's products are ideal for: • Residential Spaces: Adding unique, conversation-starting pieces to living rooms, lounges, and bedrooms, enhancing the artistic appeal of the home. • Commercial Environments: Elevating the ambiance of hotels, restaurants, and offices with iconic designs that reflect a commitment to style and innovation. • Cultural Institutions: Featuring in museums, galleries, and exhibitions as exemplars of radical design and Italian craftsmanship. Price Range Positioned in the high-end market, Poltronova's products are considered investments in art and design. Prices vary depending on the piece and customization options, reflecting the brand's commitment to quality and exclusivity. Origin Country and Contact Information Based in Florence, Italy, Poltronova continues to operate from its headquarters, maintaining its legacy of Italian design excellence. For inquiries or more information, customers can visit their official website or contact them via email at [email protected] Notable Projects and Latest Releases Poltronova's pieces have been featured in prestigious museums, including the Museum of Modern Art (MoMA) in New York, showcasing their significance in design history. The company continues to release limited editions and special collaborations, reimagining classic designs for contemporary audiences.