Fringe Interior

Walks/1.0 WHITE

florim > Wall tile-stone-brick

Walks/1.0 represents a non-conventional simplicity The natural aspect of the surface and the texture of the hewn effect combine perfectly with the enhancement of graphics, colors and structures to interpret interior architectures and exterior spaces in harmony with one another and with the surrounding landscape.

Stone Life Cotton

florim > Wall tile-stone-brick

The Contemporary Design Stone Life collection encapsulates the essence of a simple lifestyle with an informal touch. There is a distinctively clean-cut and modern look to Florim’s new collection, whose warm, neutral colours are ideal for versatile, understated spaces free from superfluous features. The colours and textures encourage interplay between different elements inspired by nature and can play a part in countless interior design styles. The collection is born from a sustainable and virtuous approach and is part of <a href="https://www.florim.com/en/company/sustainability/carbonzero-florim/">CarbonZero</a>, Florim's range of Carbon Neutral surfaces.

Maps WHITE

florim > Wallcovering

Cement reinterpreted based on a more modern perspective

Étoile étoile gris

florim > Wall tile-stone-brick

A selection of new and rare marbles, with a strong decorative impact, that come from extremely distant geographical areas. Étoile is a magical balance between signs and colors that stimulate the senses by inviting the viewer to feel its sophisticated chromatic intensity. A perfect blend of elegance that derives from the surprising variety of nature and cutting-edge production technology. Redefining the material while maintaining its original feel is the greatest objective of this brand, always attentive to evolutions in style. The series offers seven colors that may be used for floors and walls, either singly or combined. Four graphics decorate both the traditional sizes and the design of the Florim Magnum Oversize large size tiles, the other three (étolie brown river, étoile illusion, étoile symphonie) only have modular Magnum sizes (60x120 cm, 120x120 cm, 120x240 cm).

Match-Up Blueberry

florim > Wallcovering

The union of two different materials has resulted in a contemporary, trendy project that mixes surfaces, colours and languages to offer original combinations. There are two basic surfaces that can be used to create multiple combinations in line with fashions and lifestyle trends: a concrete effect with an urban and industrial aesthetic and an original marble agglomerate effect that blends tone-on- tone tactile elements with irregular shapes and varying sizes. Two seemingly very different materials – the first a symbol of modernity and innovation, the second of authenticity and tradition – coexist in a unique project that promotes and encourages combinations not only between the surfaces and colour shades in the range, but also with all the other elements that contribute to defining the space: colours, paints, fabrics, furnishings and various materials. The collection offers 3 finishes - Comfort, Glossy and Grip. <a class="btn arrow" href="https://www.florim.com/en/surfaces/the-new-comfort-surface/"> Discover the new Comfort surface </a>

Prexious Charming Amber

florim > Floor tile-stone

Six stone essences, rare, precious and extraordinarily elegant make their substance available to become icons of exclusivity. The harmonious development of the design that is unveiled by placing the large surface sheets alongside one another is another distinguishing factor, as are the precious surface finishes, glossy and bright or delicately satin-finished.

Earthtech SAVANNAH_FLAKES

florim > Wall tile-stone-brick

From an ancient past to a responsible future The collection injects new life into the earth through a sustainable production process, with a strong focus on green management, to offer the architect an exceptional technical and aesthetic performance in compliance with the socio-environmental context and the latest eco-friendly building needs. With EARTHTECH earth becomes “technical earth” with a highly innovative content, offering new solutions to green architecture and fulfilling the new frontiers of circular economy in construction, guaranteeing a sustainable future. EARTHTECH offers a choice of organic textures to observe and touch, thanks to the wide range of finishes (Comfort, Glossy-Bright and structured) which add a tactile and unexpected perceptive dimension for use in all types of application. <a class="btn arrow" href="https://www.florim.com/en/surfaces/the-new-comfort-surface/"> Discover the new Comfort surface </a> EARTHTECH/ is also a return to the origins of the Florim brand through a full body technical product that blends surface and thickness and derives from the spontaneous mixing of carefully pre-selected fragments and pigments of different shades which give the material a unique, one-of-a-kind visual effect in each slab, mimicking the amazing variety of colours and elements in nature. The result is a composite product with a textured design, in which the flakes and aggregate grains create an original mélange effect that is vitrified during firing, producing a robust, high-quality and exceptionally strong and wear-resistant product; one which can be used in any type of building setting and weather conditions, even the harshest.

Woodslate Life BARK

florim > Wall tile-stone-brick

A rustic look combined with a clean, modern sensibility. The collection toys with the native materials of slate and oak wood, interpreted on a versatile and appealing color scale, from gray to hazelnut, allowing different natural inspirations to be combined with ease. The clean simplicity of wood-effect planks can thus become the perfect backdrop against which to enhance the material texture of slate-effect surfaces, or become a distinctive element of the space thanks to the herringbone decorations. The delicate grain of the slate and the gentle knots of the wood then fit easily into the interior, blending with different furniture styles, from the most modern and minimalist lacquered surfaces to elements with a rough, industrial feel in painted metal or stainless steel. Whether used in a cozy retail space or in a modern domestic context, the surfaces of the Woodslate Life collection will add an authentic and, at the same time, contemporary touch to any environment, without disregarding the functionality of Made in Florim porcelain stoneware products.

B&W_Marble Fall

florim > Wall tile-stone-brick

Nature's sheer strength comes to life, white and black find new forms of expression Inspired by the different morphologies formed by the visceral movement of the earth, the collection's large slabs embrace and explore the concept of light-absence of light by presenting a chromatic gradient based on white and black in a multi-faceted graphic proposal that joins the two monochromatic surfaces, White and Black. Soft, sinuous shapes contrast with those more rigid and geometric, coming to life from the different proportions with which the white and black combine on the surface.

Buildtech/2.0 Midnight

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florim > Synthetic Floor

Buildtech/2.0 assures the realization of ever-current projects To the four colors, White, Bone, Mud and Coal in Tinta Unita, Granigliata and Cemento, 10 solid bold colors are being added, only intensifying the "brutality".

B&W_Marble Wave

florim > Wall tile-stone-brick

Nature's sheer strength comes to life, white and black find new forms of expression Inspired by the different morphologies formed by the visceral movement of the earth, the collection's large slabs embrace and explore the concept of light-absence of light by presenting a chromatic gradient based on white and black in a multi-faceted graphic proposal that joins the two monochromatic surfaces, White and Black. Soft, sinuous shapes contrast with those more rigid and geometric, coming to life from the different proportions with which the white and black combine on the surface.

Ardoise Plomb

florim > Wall tile-stone-brick

A timeless material whose authenticity, sensual and elegant, is implemented in modern environments, where precious and recovered elements coexist in perfect harmony. A precise chromatic choice selected 6 neutral and modern shades that cater to the vivid texture, the absolute protagonist of the collection. The delicacy of the colors chosen give the space a strong sense of light that contrasts with the hardness of the stone. The experience of Florim manages to join three dimensional texture and graphic movements in a play of optical effects to make a timeless material modern, giving it new life.

Planches Choco

florim > Floor tile-stone

Large linear strips and precious décor are the defining elements of Planches de Rex The natural element is thoroughly respected to return incredible realism and stylistic research enhances its essence. Planche represents a new reference model in furnishing surfaces that find their creative inspiration in wood, setting new standards of perfection. A warm colour composition creates euphonious play with materials and trendy nuances in modern interior design.

Buildtech/2.0 Fuchsia

florim > Synthetic Floor

Buildtech/2.0 assures the realization of ever-current projects To the four colors, White, Bone, Mud and Coal in Tinta Unita, Granigliata and Cemento, 10 solid bold colors are being added, only intensifying the "brutality".

Stones & More 2.0 Stone Calacatta Black

florim > Wall tile-stone-brick

A refined selection of stone and marble breathes life into a new container A harmonious sobriety accompanies the gaze on the discrete and perfect architecture to breathe life into environments permeated with the balanced synthesis of crafting skill and industrial capacity. The play on the contrasts between tradition and modernism creates an atmosphere suspended between memory and future. The structure and full body of the finishes enhance the space with popular details. The eclectic and refined spirit of Stones&More 2.0 is expressed through the harmony of elegant material suggestions, smooth and reflective surfaces, to meet both the visual and tactile needs. Stones&More 2.0 also narrates its refined naturalness in the Florim Magnum Oversize project, where the large size surfaces are an invitation to enter and share the emotion of an even more enchanting dimension. Stones&More 2.0 is recommended for floor and wall applications in residential settings, but also for medium-high traffic applications. Thanks to the available innovative technologies, the development of the available sizes and finishes is offered for each surface available in the catalog, favouring a wide range of solutions.

I Filati Vague Vaniglia

florim > Carpet

From the art of fabric, to enveloping spaces From lampas and jacquard, all the way to the simplest silk fabrics, from rich, baroque motifs to more optical, geometric patterns, all of these fabrics share an extremely natural look. The collection's nine surfaces are inspired by Rubelli's signature precious fabrics that, in turn, are born from the contemporary reworking of several decorative motifs coming from the noble Venetian heritage of weaving.

Neutra 6.0 12 malva

florim > Synthetic Floor

After a decade of success, the Neutra collection becomes a container of colors and increasingly advanced materials and transforms into Neutra 6.0. The surfaces thereby create scenery for pure sensory pleasure, where nothing is left to chance, but everything is always skillfully calibrated to the search for a new bon ton where the body and mind can be rejuvenated. The perfect integration between man and the space in which he lives is expressed through a simple architecture where you can spread your artistic sign on the surfaces, in the colors and in the furnishing for an unrepeatable result from which your own creative identity emerges.

Nature Mood PLANK 05

florim > Floor tile-stone

Marble and wood blend in a refined creative mood board. In line with the latest trends in housing evolution, Nature Mood conceives of Nature not only as a model, but also as a true mentor and gauge of human endeavor, something from which to acquire knowledge and with which to give life to increasingly environmentally friendly designs. In this collection, Nature becomes an active component of design, mixing a palette of surfaces with warm hues that take their inspiration from the world of marbles and the material of wood, with clean, minimalist veining and an array of colors. The upshot is the attainment of elegant spaces that flow between interior and exterior, enhancing the presence of light so as to bestow a sensation of immersion in the natural environment at all times. The marble surfaces in the collection bring a new perspective to some of the most enchanting landscapes and natural binomials to be found on earth. COLORS AND DECORS The verdant backdrop of Rainforest is redolent of the vegetation of tropical woods, with thin brown veins that evoke the bark of a tree. Glacier conjures up the whiteness of glaciers with delicate crests of light and dark gray. Mountain Peak is inspired by the varied appearance and warm colors of mountain ranges in the summertime. Tundra recalls the alternation of earth, shrubbery and snowfall that characterizes the homonymous Arctic polar environmental system. And lastly, Riverbed is reminiscent of a gravelly river bottom with its multiplicity of stones smoothed by the flowing water. The Planks 01, 02, 03, 04, 05 and 06 surfaces are the most combinable elements in the collection. Conceived as a color palette of woods with a clean, minimalist style, the Planks can generate different mood boards depending on the marble-effect surfaces with which they are juxtaposed, taking up the nuances of the veneers and affording the designer the option of personalizing both the interior spaces and the exterior shells of the buildings in accordance with his or her own creative taste. The range of backgrounds is enriched by five 6 mm thick fine porcelain stoneware decors that combine the colors of different wood-inspired surfaces. Hexagon offers a combination of 3 six-sided polygons, each of which in turn is divided into two different shades of wood. The composition is designed in two versions, the first combining the warm hues of Planks 01, 02 and 03, the second blending the cooler colors of Planks 04, 05 and 06. French Herringbone immediately recalls the classic laying pattern for parquet flooring, in this case reformulated as an embellishment that alternates small slats in two colorings. The composition is available in two versions, one of which combines the amber shades of Planks 01 and 02, the other of which unites the gray tones of Planks 05 and 06. Stripes offers an alternation of small strips in two colors. In this case, too, the range grants the designer the option of choosing between two variants, one that juxtaposes Planks 01 and 02, and one that combines Planks 05 and 06. Strip consists of a plank with thin and elongated lines available in all the colors in the collection. Finally, Chevron recalls the homonymous pattern of timeless charm. Here again the decor is offered in all 6 wood-effect colors of the collection.

I Filati Happy Hour Cipria

florim > Carpet

From the art of fabric, to enveloping spaces From lampas and jacquard, all the way to the simplest silk fabrics, from rich, baroque motifs to more optical, geometric patterns, all of these fabrics share an extremely natural look. The collection's nine surfaces are inspired by Rubelli's signature precious fabrics that, in turn, are born from the contemporary reworking of several decorative motifs coming from the noble Venetian heritage of weaving.

Buildtech/2.0 Build Bone CE

florim > Wallcovering

Buildtech/2.0 assures the realization of ever-current projects To the four colors, White, Bone, Mud and Coal in Tinta Unita, Granigliata and Cemento, 10 solid bold colors are being added, only intensifying the "brutality".

Floortech FLOOR 9.0

florim > Wall tile-stone-brick

A modern evolution of space The stone effects for floor and wall applications proposed within this collection are intended to continue the research path of Architectural Design in a dynamic of constant challenge and experimentation, returning a strong and personal design that gives life to forms of dwelling.

La Roche la roche grey

florim > Wall tile-stone-brick

A new style, an informal and immediate luxury interpret the space La Roche is a product with the charm of a protagonist but without excesses with a surface characterized by chromatic variations and decisive traits that connote the passing of time. The culture of the past rereads the present: all in a connection, a fine and authentic line that takes you back to living in a place permeated with timeless charm.

Eccentric Luxe Almond

florim > Wall tile-stone-brick

The enchanting appeal of onyx is encapsulated by Florim’s Eccentric Luxe collection, which celebrates the exceptional beauty of this rare and breathtaking stone. Ideal for interior design schemes, residential architecture and the hospitality industry, Eccentric Luxe is a new addition to the Luxury Design selection of sophisticated stones. Fresh research and development investments in new glazes and innovative digital decoration technologies have made it possible to propose vivid colours, impeccable graphic definition and rich aesthetic depth, while striving to ensure that the processes are sustainable. The collection is born from a sustainable and virtuous approach and is part of <a href="https://www.florim.com/en/company/sustainability/carbonzero-florim/">CarbonZero</a>, Florim's range of Carbon Neutral surfaces.

Antique Marble Ghost Marble_01

florim > Wall tile-stone-brick

Six essences inspired by the beauty of marble become stylistic shades to create modern and functional environments The collection is available in various finishes and sizes suitable for private spaces and the light commercial world with shades that go from white to beige, from grey to desaturated black.

Heritage Luxe Heritage Cloud

florim > Wall tile-stone-brick

Heritage Luxe can be said to exemplify the magnitude of our inheritance from the past which at the same time is part of our present. In keeping with modern times, the surfaces of the collection have a strong decorative character and bring the heritage of the European tradition up to date by proposing a stylistic concept inspired by the beauty and classic luxury of marble that blends with the dynamism of veining and colors of a contemporary flavor. Memory, the heritage of the past and the most up-to-date taste all unite in a single dimension in which the iconic objects and furnishings of yesteryear coexist with the most contemporary luxury of modern times to transform the atmosphere of the surroundings into something unique and instantly recognizable. The collection features marble surfaces in bold, refined colors that add immense personality and character to the most exclusive of spaces. The richness of colors and graphic details of these products finds its maximum expression in the large sizes, designed to blend in with increasingly voguish large open spaces, or to illuminate more intimate surroundings. COLORS AND DECORS Heritage Azure is distinguished by a pale, refined blue background against which a deep rust-colored vein stands out, making it perfect for pairing with warm-toned colors and materials. Heritage Cloud is the most versatile surface in the collection. Characterized by different streaks of grey, this graphic can be perfectly matched with both warm and cool colored materials. The soft, enveloping base of Heritage Brown is reminiscent of Spanish marble, distinguished by subtle and barely noticeable white veins. Heritage Emerald brings to mind the rolling hills of Ireland. Shades ranging from dark to light green with dashes of brown and white congregate on its surface. Heritage Aqua is a surprising surface that emerges from the encounter of contrasting shades of teal and white, embellished with sophisticated orange veins. Lastly, Heritage Flame bears witness to an encounter between delicate shades of brown and dashes of cream. The array of backgrounds is accompanied by three 6 mm thick colored-body porcelain stoneware decors that combine the different shapes and graphics of the slabs in the range, thus delineating an enchanting continuity of colors and veining within the space. The Picket decor juxtaposes the trapezoidal glossy Heritage Emerald and Heritage Cloud slabs to craft a refined composition with clean, contemporary lines. The Maze decor, composed of a range of small Heritage Emerald, Heritage Brown and Heritage Flame trapezoids, catches the eye with its harmonious concentric motifs. Finally, the Trinity decor features three sinuously arched, glossy finish strips in the Heritage Azure graphic.

Elemental Stone White Limestone

florim > Wall tile-stone-brick

Essential, informal, versatile Elemental Stone offers surfaces, in three shades, inspired by sedimentary rocks with their simple, polyhedral aesthetic, composed of granules and calcareous elements of different textures. The minimalist appearance of the surfaces, depending on the finish and combination with furnishings, can bring life to different styles of space, meeting a classical taste or a trendier aesthetic, adapting perfectly to any personal preference. <a class="btn arrow" href="https://www.florim.com/en/new-tile-ranges/" target="_blank" rel="noopener">Discover all the new collections</a>

Onyx&More Silver Onyx

florim > Wall tile-stone-brick

Chromatic blends and harmonious contrasts that only nature can bestow Onyx&More explores the unexpected elegance of onyx: refined, luminous, and poetic, naturally embellished with porphyry, an unobtrusive and informal stone material. From nature, mysterious and unpredictable, is born a collection surging with expression that plays with the harmonious contrasts and the chromatic blend that only nature can create.

Onyx SHADOW

florim > Wall tile-stone-brick

Onyx stone in all its voluptuous and precious shades Its elegance is also highlighted by the large formats that allow you to create evocative and fascinating environments.

Artifact Used_Grey

florim > Wallcovering

Artifact of Cerim refers to the simplicity of spatulated cement crafted by skilled hands, whose uniqueness becomes a distinctive feature, an identifying factor that reveals the taste of those who select it for their daily lives. The collection is available in a thickness of 9 mm and offers two sizes (60x120 cm and 80x80 cm) with the relative modular sub-sizes (the 30x60 cm is also available in the grip outdoor finish). The graphic shade variations of the cement are declined in 6 different neutral shades ranging from white to coal through gray and beige.

Planches Miel

florim > Floor tile-stone

Large linear strips and precious décor are the defining elements of Planches de Rex The natural element is thoroughly respected to return incredible realism and stylistic research enhances its essence. Planche represents a new reference model in furnishing surfaces that find their creative inspiration in wood, setting new standards of perfection. A warm colour composition creates euphonious play with materials and trendy nuances in modern interior design.

Policroma Lichene

florim > Wall Paint

Recurring geometries, combinations of figures. Marble and marmorino plaster: comparison and dialogue. The collection is completed by a linear listello tile with the motif of a sequence of vertical rectangular blocks, which can be combined with the slabs to further enrich compositions involving continuous ceramic surfaces cladding. "Another reference is the use of Italian marbles on the verge of extinction, rare marbles such as Rosa Valtoce, the marble used in Milan Cathedral." Cristina Celestino Cristina Celestino's smartphone contains a folder of images entitled "Milan". Photographs that are more like notes. Photographs of architectural features, materials or details of shapes encountered by chance during a walk, but they cannot be described as merely a vague "source of inspiration". This filing system, created in response to a fleeting instinct, is an integral part of the method of work adopted by the architect and designer, who starts off without preconceptions "“ or "free", as she puts it before drawing inputs from a vast world of references, from Hermès scarves to the works of the great Masters (in the specific case of Policroma). This accumulation, partly spontaneous and party the outcome of in-depth historical knowledge and study, naturally activates a process of synthesis and personal interpretation common to all Cristina Celestino's output. The wall covering collection designed for Cedit was no exception, although in this case the designer was dealing with a project with variable dimensions, reaching up even to the architectural scale. In her own distinctive way, she combined a variety of references. Adolf Loos's passion for coloured types of marble, and Cipollino in particular. Carlo Scarpa's angular metal frames and Marmorino plaster in Venice. The French fashion house's square silk scarves. The entrance halls of Milan palazzos, Gio Ponti, the city's Cathedral. All expressed in the designer's own language: well balanced geometrical forms, subtle colours (shades similar to those of Scarpa himself), an effortless, almost restrained, playful elegance. The mood is that of the homes of the enlightened bourgeoisie who shaped the history of Milan, Celestino's adoptive city and an endless source of inputs. She has worked its interiors, including some of the least expected a 1928 tram, the historic Cucchi confectionery store hybridising her own style with the existing context. An imitative effect which is also the key to the meaning of the new Policroma collection: the marble varieties replicated using the Cedit technology are all from Italian quarries that are virtually "worked out". This revives an increasingly rare material as a "living" presence, in a different form which makes no claim to replace the natural original. Quite the contrary, Celestino immediately states her intention to imitate, by combining marble and Marmorino plaster in some variants with a contrasting frame (a typical feature for her, just as it was for Scarpa), and evoking the centuries-old marble-imitating scagliola plasterwork with a contemporary formula. The types of marble chosen are central to the project's character. Verde Alpi, a favourite with Gio Ponti and often found in Milan entrance halls, features tightly packed patterning. Breccia Capraia, still found in a very few places in Tuscany, has a white background with just a few veins. Cipollino, in the special Ondulato variety in green and red, is patterned with spirals. Rosa Valtoce, on the other hand, was used by the "Veneranda Fabbrica" guild to build Milan Cathedral. It is an iconic stone with dramatic stripes, popular in the past; it is now sourced from one very small quarry in Piedmont which has been virtually abandoned. The many different elements that make up the Policroma collection all reflect the importance of craftsmanship to Cristina Celestino's design style: the modules can be freely mixed and combined, for example to create a concave or convex semicircle, or for the large-scale replication of small features initially conceived as trims, functional details transformed into a dominant motif.There is a return to the theme of the interior, a large or small protected space, conceived as suspended in space and time yet also reassuring and protective. It is designed through its coverings in a stark yet not minimalist way, with intelligence and with no overreaching artistic ambitions. An understated space and an extremely stylish declaration. In Milan style, of course.

Buildtech/2.0 Build White GG

florim > Wallcovering

Buildtech/2.0 assures the realization of ever-current projects To the four colors, White, Bone, Mud and Coal in Tinta Unita, Granigliata and Cemento, 10 solid bold colors are being added, only intensifying the "brutality".

Rawtech Raw-White

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florim > Synthetic Floor

Where imperfection becomes a distinguishing sign and an essential prerequisite Rawtech is the worn cement effect fine porcelain stoneware where imperfection becomes the distinguishing character of a product with markedly industrial traits. The range of modern colors develops over modular sizes and surfaces that are resistant to the stress of the most complex building applications, meeting the needs of the most sophisticated dwellings with modern style and taste.

Vetro Melange Medio

florim > Floor tile-stone

Each tile is unique and extremely precious Vetro allows recognizable and attractive decorations to be created, expressing a timeless design. The Vetro collection is available in seven solid, warm, soft and enchanting colors, in two finishes - matt and lux - and in two sizes or in the metallic variation with varying reflections in a single size. VETRO can be applied as a floor and wall application on any surface in dry or damp areas using special sealants and adhesives.

Industrial Sage

florim > Wallcovering

A cementitious material in its purest and most rigorous form The proposed decorative system defines balanced compositions of eye-catching organic shapes where the fragmentation of the material becomes an element of creative expression.

Chimera Colore Bianco

florim > Wall Paint

In Chimera, Elena Salmistraro merges rigour with self-expression, in a graphic grammar laden with symbolic meaning. Empatia speaks to the emotions with graphics that interpret, through a highly individual abstract code, the stage make-up of a clown, with the aid of superimposed geometric forms and images. Radici is a tribal statement, a tribute to primitive ritual custom, evoked by the interplay between a sequence of triangles and rectangles and a set of figurative fragments. Ritmo is inspired by fabrics, suggesting the rhythmic alternation of woven yarns through a largely linear pattern. In Colore, the upheaval of a background of small isolated spots generated by a parametric digital program is combined with densely packed repeated forms. "The Chimera collection is rather like a book with four different chapters: I set out to differentiate these graphic motifs to create four totally different stories." Elena Salmistraro It all starts with drawing. A passion for drawing. An obsession with drawing. Drawings like spider-webs, obsessively filling spaces, in a kind of manual choreography or gymnastics, a continuous flow. Elena Salmistraro draws all the time. She draws everywhere. Mostly on loose sheets or random surfaces. First and foremost with pen and pencil. Her drawings only acquire colour at a later stage. Often - just like Alessandro Mendini used to do - she draws "monsters": fascinating yet disturbing, subversive forms. The denser, more contorted the shape, the more obvious its underlying truth. For Elena, drawing is an intimate act. It is relaxing. And therapeutic. With an unrivalled communicative strength. Because drawing gives shape to ideas: you both give form to the world and reveal yourself. This passion, combined with natural graphic talent, has guided Elena Salmistraro in her project for Cedit: an experimental series of ceramic slabs produced using a high-definition 3D decorative technique. The explicit aim is to transform surfaces beyond their original flatness so that a new, visual and tactile, three-dimensional personality emerges, sweeping aside the coldness and uniformity that ceramic objects often inevitably convey.Elena Salmistraro has always viewed ceramics as a democratic material, in view of their accessibility, and the infinite potentials for shaping matter that they provide. She began working and experimenting with ceramics very early in her career, just after she graduated from the Milan Politecnico in 2008. She came into contact with small artistic craft firms specialising in smallproduction lots, and cut her teeth on projects that demanded the hand-processing of every detail, and finishes of high artistic value, for the high end of the market. The large corporations and galleries came later, but here again Elena kept faith with her desire to make mass-produced pieces unique, and to combine artistic value with specifically industrial characteristics. The monkey-shaped Primates vases reflect this method and intention, aiming to excite, surprise and charm. Antiminimalist and hyper-figurative, playful, ironic and a rich image-maker, often drawing on anthropology and magic, over the years Salmistraro has built up her own fantastic universe, inhabited by ceramic bestiaries, painted jungles and a cabinet like a one-eyed cyclops , always finding inspiration and inputs in nature and always aiming to reveal the extraordinary in the everyday. Given this background, it was almost inevitable she would work with Cedit: constantly seeking new talents and new approaches, as well as designs that break down the boundaries of ceramics and release them into the realm of art and innovation, the Modena company has recognised Elena Salmistraro as a leading contemporary creative spirit and involved her in a project intended to experiment with fresh ideas in materials and synaesthetics.Salmistraro's collection for Cedit is entitled Chimera and consists of large ceramic slabs, which can be enjoyed not only visually, through their patterns and colours, but also on a tactile level. Like the chimera in the "grotesque" tradition, monstrous in the etymological sense of the word with its merging of hybrid animal and vegetable shapes, the Cedit project attempts to originate a synaesthetic form of ceramics, through a three-dimensional development that exactly reproduces the texture of leathers and fabrics, creating an absolutely new kind of layered effect, with a tactile awareness that recalls the passion of grand master Ettore Sottsass for "surfaces that talk". And the surfaces of the slabs Salmistraro has created really seem to talk: in Empatia clown faces add theatricality to the cold gleam of marbles, interspersed with references to Art Déco graphics; Radici uses the textures of leathers and hide as if to re-establish a link between ceramics and other materials at the origins of human activity and creativity; in Ritmo the texture of cloth dialogues with pottery, almost in homage to the tactile rationalism of warp and weft, of which Bauhaus pioneer Anni Albers was one of the most expressive past interpreters ; finally, Colore has a spotted base generated by computer to underline the contrast between analogue and digital, the graphic sign and the matter into which it is impressed. It is an aesthetic of superimposition and mixing, and especially of synaesthesia: as in her drawings, in the Chimera slabs Elena Salmistraro's art is one of movement and acceleration. A process not of representation but of exploration. Of the world and of oneself. Almost a kind of Zen, for distancing oneself from the world to understand it more fully. In every sense.

Heritage Luxe Heritage Aqua

florim > Floor tile-stone

Heritage Luxe can be said to exemplify the magnitude of our inheritance from the past which at the same time is part of our present. In keeping with modern times, the surfaces of the collection have a strong decorative character and bring the heritage of the European tradition up to date by proposing a stylistic concept inspired by the beauty and classic luxury of marble that blends with the dynamism of veining and colors of a contemporary flavor. Memory, the heritage of the past and the most up-to-date taste all unite in a single dimension in which the iconic objects and furnishings of yesteryear coexist with the most contemporary luxury of modern times to transform the atmosphere of the surroundings into something unique and instantly recognizable. The collection features marble surfaces in bold, refined colors that add immense personality and character to the most exclusive of spaces. The richness of colors and graphic details of these products finds its maximum expression in the large sizes, designed to blend in with increasingly voguish large open spaces, or to illuminate more intimate surroundings. COLORS AND DECORS Heritage Azure is distinguished by a pale, refined blue background against which a deep rust-colored vein stands out, making it perfect for pairing with warm-toned colors and materials. Heritage Cloud is the most versatile surface in the collection. Characterized by different streaks of grey, this graphic can be perfectly matched with both warm and cool colored materials. The soft, enveloping base of Heritage Brown is reminiscent of Spanish marble, distinguished by subtle and barely noticeable white veins. Heritage Emerald brings to mind the rolling hills of Ireland. Shades ranging from dark to light green with dashes of brown and white congregate on its surface. Heritage Aqua is a surprising surface that emerges from the encounter of contrasting shades of teal and white, embellished with sophisticated orange veins. Lastly, Heritage Flame bears witness to an encounter between delicate shades of brown and dashes of cream. The array of backgrounds is accompanied by three 6 mm thick colored-body porcelain stoneware decors that combine the different shapes and graphics of the slabs in the range, thus delineating an enchanting continuity of colors and veining within the space. The Picket decor juxtaposes the trapezoidal glossy Heritage Emerald and Heritage Cloud slabs to craft a refined composition with clean, contemporary lines. The Maze decor, composed of a range of small Heritage Emerald, Heritage Brown and Heritage Flame trapezoids, catches the eye with its harmonious concentric motifs. Finally, the Trinity decor features three sinuously arched, glossy finish strips in the Heritage Azure graphic.

La Roche la roche Mud

florim > Wall tile-stone-brick

A new style, an informal and immediate luxury interpret the space La Roche is a product with the charm of a protagonist but without excesses with a surface characterized by chromatic variations and decisive traits that connote the passing of time. The culture of the past rereads the present: all in a connection, a fine and authentic line that takes you back to living in a place permeated with timeless charm.

Neutra 6.0 11 melanzana

R

florim > Synthetic Floor

After a decade of success, the Neutra collection becomes a container of colors and increasingly advanced materials and transforms into Neutra 6.0. The surfaces thereby create scenery for pure sensory pleasure, where nothing is left to chance, but everything is always skillfully calibrated to the search for a new bon ton where the body and mind can be rejuvenated. The perfect integration between man and the space in which he lives is expressed through a simple architecture where you can spread your artistic sign on the surfaces, in the colors and in the furnishing for an unrepeatable result from which your own creative identity emerges.

Maps Dark Grey

florim > Wallcovering

Cement reinterpreted based on a more modern perspective

Natural Stone Cream

florim > Wall tile-stone-brick

A story that comes from afar

Les Bijoux Ombre de Caravage

florim > Wall tile-stone-brick

The artistic allure of jewel surfaces The collection's true inspiration is found in different sources of artistic outlook, interpreted according to a wider meaning: noble minerals such as onyx, red jasper and sodalite skillfully worked to create refined, artisanal jewels, magnificent marbles used in the creation of important architecture and sculptures, even paintings by renowned artists.

Natural Stone Mineral

florim > Wall tile-stone-brick

A story that comes from afar

Earthtech PUMICE_FLAKES

florim > Wall tile-stone-brick

From an ancient past to a responsible future The collection injects new life into the earth through a sustainable production process, with a strong focus on green management, to offer the architect an exceptional technical and aesthetic performance in compliance with the socio-environmental context and the latest eco-friendly building needs. With EARTHTECH earth becomes “technical earth” with a highly innovative content, offering new solutions to green architecture and fulfilling the new frontiers of circular economy in construction, guaranteeing a sustainable future. EARTHTECH offers a choice of organic textures to observe and touch, thanks to the wide range of finishes (Comfort, Glossy-Bright and structured) which add a tactile and unexpected perceptive dimension for use in all types of application. <a class="btn arrow" href="https://www.florim.com/en/surfaces/the-new-comfort-surface/"> Discover the new Comfort surface </a> EARTHTECH/ is also a return to the origins of the Florim brand through a full body technical product that blends surface and thickness and derives from the spontaneous mixing of carefully pre-selected fragments and pigments of different shades which give the material a unique, one-of-a-kind visual effect in each slab, mimicking the amazing variety of colours and elements in nature. The result is a composite product with a textured design, in which the flakes and aggregate grains create an original mélange effect that is vitrified during firing, producing a robust, high-quality and exceptionally strong and wear-resistant product; one which can be used in any type of building setting and weather conditions, even the harshest.

Sensi Grey Lithos

florim > Floor tile-stone

Lightness, Earth, Sensoriality The Sensi collection also features a decorative mosaic made from recycled glass made from disused TV and PC screens. This mosaic, manufactured by a process in which human hands play a role, has a distinctive surface structure. Due to the nature of the recycled glass and the production cycle, every tiny chip is different from the others, creating a dynamic surface. Soft, velvety or structured to the touch, it dialogues with the light and may become shiny or matte. This product also derives its uniqueness from its colour. Every chip is unique and has its own shades of the same tone. Developed with close attention to environmental impact, "Sensi" is the perfect synthesis of innovation and sustainability and also a virtuous example of circular economy. The collection is made over 90% natural raw materials and up to 41% of recycled materials. "Sensi" is the result of up to 100% sustainable production process, both in terms of water consumption and self-generated electricity.

Rock Salt Hawaiian Red

florim > Wall tile-stone-brick

With Rock Salt, it's possible to create comfortable spaces where you can find peace away from the frenzy of daily life The range offers 5 different chromatic variations enriched with desaturated, deep, and defined veining. Fresh shades, like that of the white, gray, and sage colors, are accompanied by warmer tones, like the dove gray and red, returning the allure of the luster or tactile materiality of natural crystals, depending on their finish.

Earthtech DESERT_GROUND

florim > Wallcovering

From an ancient past to a responsible future The collection injects new life into the earth through a sustainable production process, with a strong focus on green management, to offer the architect an exceptional technical and aesthetic performance in compliance with the socio-environmental context and the latest eco-friendly building needs. With EARTHTECH earth becomes “technical earth” with a highly innovative content, offering new solutions to green architecture and fulfilling the new frontiers of circular economy in construction, guaranteeing a sustainable future. EARTHTECH offers a choice of organic textures to observe and touch, thanks to the wide range of finishes (Comfort, Glossy-Bright and structured) which add a tactile and unexpected perceptive dimension for use in all types of application. <a class="btn arrow" href="https://www.florim.com/en/surfaces/the-new-comfort-surface/"> Discover the new Comfort surface </a> EARTHTECH/ is also a return to the origins of the Florim brand through a full body technical product that blends surface and thickness and derives from the spontaneous mixing of carefully pre-selected fragments and pigments of different shades which give the material a unique, one-of-a-kind visual effect in each slab, mimicking the amazing variety of colours and elements in nature. The result is a composite product with a textured design, in which the flakes and aggregate grains create an original mélange effect that is vitrified during firing, producing a robust, high-quality and exceptionally strong and wear-resistant product; one which can be used in any type of building setting and weather conditions, even the harshest.

Timeless Black Deep

florim > Wall tile-stone-brick

The synthesis between purity, modernity and elegance Inspired by attractive marble surfaces, the porcelain stoneware collection brings back a style of immortal beauty that is expressed through eight texture interpretations matched with various thickness options and sizes, even large 80 x 80 and 80 x 240 sizes with 6 mm reduced thickness.

Compatta Ghiaia

florim > Wall tile-stone-brick

A passion for earth as a natural material and for rammed earth, an ancient construction technique. The combination of these patterns evolves into the concept of Pisé Inserti, more slabs of immense decorative impact, generated by the two-dimensional criss-crossing of exquisite, rounded geometrical forms: the designer combines the natural earthen shades with apparently random curved lines that evoke the uneven trapezia with rounded corners used by Gio Ponti. These are also available in the large 120x280 cm size and 6 mm thickness in three variants: Pisé Inserti A, Pisé Inserti B and Pisé Inserti C. COMPATTA’s potential is further enhanced by three-dimensional subjects of varying shapes, which can be built up into mesh-backed mosaics to create sculptural forms on walls. These extensions to the collection are called Inserti Melange, Inserti Sabbia-Argilla and Inserti Limo-Ghiaia and are produced in 9 mm thickness and 30x30 cm size. The collection is born from a sustainable and virtuous approach and is part of <a href="https://www.florim.com/en/company/sustainability/carbonzero-florim/">CarbonZero</a>, Florim's range of Carbon Neutral surfaces. The COMPATTA collection, designed by Federico Peri, combines a passion for earth as a natural material and an interest in a very ancient construction technique. The primary inspiration derives from close observation of the many strata within the ground and the mixtures of elementary particles of which it consists. The design concept is completed by reference to the age-old rammed earth construction technique, used in northern Jordan since the eighth millennium BCE and widely applied in Yemen in many other desert or rural settings until the mid 19thC. In this method, the raw earth is compacted inside wooden formwork to construct continuous structural walls, bearing walls or partitions inside homes, with a natural decorative effect due to the layering of the different shades of clay used. When creating his project for CEDIT, Peri was also influenced by several design inputs: from rural African homes to the clear, simple geometric forms and curved lines typical of the work of Gio Ponti, the curves central to the modernist gardens of Brazilian landscape artist Roberto Burle Marx, and the three-dimensional mosaics of English sculptor William Mitchell. In his murals in concrete, glass and recycled materials, Mitchell seems to combine some of the typical features of a variety of artistic movements, from Modernism to Brutalism, and also shows awareness of the issues concerning the structure of the landscape and the relationship with nature at the heart of Land Art. COMPATTA thus embodies strong links to the world of art and architecture, while bringing natural impressions with a remote, primitive flavour into modern living-spaces.

Archeologie Archeologie Grigio

florim > Wall Paint

The poetics of the wall. The forgotten wall. «A wall is like a book to be opened, a journey into the interior, revealing the experiences, memories, signs and symbols which this fragment of masonry has absorbed over the centuries.» Franco Guerzoni It is difficult to resist the beauty of Franco Guerzoni's art, created by a rare harmony of feeling and intellect, poetry and mind. The artist expresses this through paintings which, although complex in structure, are joyous and sensual, with bright colours made, like those of the great masters of the past, from choice powdered ingredients. A painter with a technique rich in traditional skills, Guerzoni offers a version of modernity involving an intense fundamental relationship with his images and with space. In fact, the dialectic between painting and space, form and architecture, time and memory seems to be essential to his art. As his works specifically created for CEDIT clearly express, his creations achieve a perfect balance between the spatial dimension and intensely lyrical use of colour, which here becomes a soft, liquid form of matter, wandering across the surface of a dazzling lime-plaster white. White, metaphor for the clear light of day, as it was in the large, complex canvases exhibited in his personal exhibition at the 1990 Venice Biennale, is the background for forms of colour which renew the pleasure to be had from painting and the memory of an image glimpsed on the vast expanse of the surface. In the more recent works, these voluptuous shades are transformed into subtle shadows of colour that delicately caress the surface. All it takes is one wall, the only surviving wall of what was once a house, on which time has recorded its own, unavoidable passing, leaving traces of colour that is still vibrant, although faded in places, to allow the memory of the image to transpire, fragile and uncertain, in the physicality of the surface, to bear tangible witness to the existence of history, a mysterious visual memory, the extension into the present of the life of things. A memory of the past on a contemporary wall. The idea of memory is central to Franco Guerzoni's poetics: private, secret memory and the collective memory of the past. Fragmentary and indecipherable, perceived by the artist with the aid of what is left of the images, the fragment. A relic of a totality which can no longer be reconstructed but only imagined in poetic terms, the fragment, a fraction of an image conserved by time, guides the artist's fantastic archaeological journey in search of the world's memory. However, this journey takes him in the opposite direction to the archaeologist, for whom the fragment - fundamental because it reveals a trace of the past is the starting-point for an attempt to reconstruct history. For Guerzoni, the fragment is the endpoint of his work, the goal for which he strives in his investigation of the surface, as he digs deep down, leafing through the deposits of time and memory. Like the large pages of a book traced with fragile sketches, embryonic forms whose meaning has been lost in time, leaving only fleeting traces, uncertain, ambiguous, mysterious morphologies. It marks the start of a journey into the mind of the artist-archaeologist, an adventurous journey into the inextricable labyrinth of the mind, to unearth what is hidden, shuffling the cards in a perennial contamination of images, memory, signs and traces, in search of a meaning, which no sooner appears than it is lost, merging into time and once again becoming a dream, an imaginary journey into fantasy and wonder. And this is the case in the tryptic created for CEDIT, which placed a new challenge before the artist: to transfer "his" image, the remains and fragments of a forgotten wall onto a new material for him “stunning, large-sized ceramic slabs“ and a real wall, without this tautology betraying the painting's deep meaning, its fertile magic of lines and colours, from which the image is born. And the artist is fully aware of this. Guerzoni describes his art as a "gamble": a gamble that is a critical test, an act of daring, dangerous and risky. This is the challenge he sets himself. It is a challenge he easily overcomes, expressing himself on these large walls with a rediscovered pleasure in painting, no longer restrained and apparently absorbed by the dense, uneven coloured surface but set free and almost luxuriously accentuated. In his large, demanding works for CEDIT, Guerzoni achieves a new, consummate mode of painting, in which the architecture of the surfaces provides a poetic meeting-point between the two founding components of his style, the complex, well thought-out composition and the lyricism of colour.