Ardoise Gris
florim > Floor tile-stone
A timeless material whose authenticity, sensual and elegant, is implemented in modern environments, where precious and recovered elements coexist in perfect harmony. <p>A precise chromatic choice selected 6 neutral and modern shades that cater to the vivid texture, the absolute protagonist of the collection. The delicacy of the colors chosen give the space a strong sense of light that contrasts with the hardness of the stone. The experience of Florim manages to join three dimensional texture and graphic movements in a play of optical effects to make a timeless material modern, giving it new life.</p>
Vetro 07 Carbone
florim > Floor tile-stone
Each tile is unique and extremely precious Vetro allows recognizable and attractive decorations to be created, expressing a timeless design. The Vetro collection is available in seven solid, warm, soft and enchanting colors, in two finishes - matt and lux - and in two sizes or in the metallic variation with varying reflections in a single size. VETRO can be applied as a floor and wall application on any surface in dry or damp areas using special sealants and adhesives.
Selection Oak Amber Oak
florim > Floor plank
Multiple suggestions capable of dialoging with the charm of nature. The imperfection of nature becomes the perfect harmony of different nuances and shades that interpret the space in a modern key.
Sensi Grey Sand
florim > Floor tile-stone
Lightness, Earth, Sensoriality The Sensi collection also features a <strong>decorative mosaic</strong> made from <strong>recycled glass</strong> made from disused TV and PC screens. This mosaic, manufactured by a <strong>process in which human hands play a role</strong>, has a distinctive surface structure. Due to the nature of the recycled glass and the production cycle, every tiny chip is different from the others, creating a <strong>dynamic surface.</strong> Soft, velvety or structured to the touch, it dialogues with the light and may become shiny or matte. This product also derives its uniqueness from its colour. <strong>Every chip is unique </strong>and has its own shades of the same tone. <p>Developed with close attention to environmental impact, "<em>Sensi</em>" is the perfect synthesis of innovation and sustainability and also a virtuous example of <strong>circular economy</strong>. The collection is made <strong>over 90% natural raw materials</strong> and up to 41%<strong> of recycled materials</strong>. "<em>Sensi</em>" is the result of <strong>up to 100% sustainable production process</strong>, both in terms of water consumption and self-generated electricity.</p>
Ardoise NOIR
florim > Floor tile-stone
A timeless material whose authenticity, sensual and elegant, is implemented in modern environments, where precious and recovered elements coexist in perfect harmony. <p>A precise chromatic choice selected 6 neutral and modern shades that cater to the vivid texture, the absolute protagonist of the collection. The delicacy of the colors chosen give the space a strong sense of light that contrasts with the hardness of the stone. The experience of Florim manages to join three dimensional texture and graphic movements in a play of optical effects to make a timeless material modern, giving it new life.</p>
Matières Mou
florim > Floor tile-stone
A perfect balance of elegance and craftsmanship finds room in a collection with vast stylistic versatility <p>A perfect balance of elegance and craftsmanship finds room in a collection with vast stylistic versatility Matières is a perfect surface for modern and trendy environments, conserving all the class to adorn even the oldest and most memory-rich spaces.</p> </strong>The colour selection offers six modern shades which, combined with one another, suggest interesting decorative compositions. A wide range of large sizes extends the collection's range of applications both in traditional uses and in furnishing complements. A specific range for outdoor spaces provides two brand new sizes to allow decorative continuity between the indoor and outdoor spaces. A return to the small size with a rustic style and crafted edges returns the sense refinement and detail that is so characteristic of the ceramic tradition, modernising it in new uses such as, squares, public spaces and driveways.
Buildtech/2.0 Cream
florim > Synthetic Floor
Buildtech/2.0 assures the realization of ever-current projects To the four colors, White, Bone, Mud and Coal in Tinta Unita, Granigliata and Cemento, 10 solid bold colors are being added, only intensifying the "brutality".<br />
Buildtech/2.0 Build Coal GG
florim > Wallcovering
Buildtech/2.0 assures the realization of ever-current projects To the four colors, White, Bone, Mud and Coal in Tinta Unita, Granigliata and Cemento, 10 solid bold colors are being added, only intensifying the "brutality".<br />
Matières Brun
florim > Floor tile-stone
A perfect balance of elegance and craftsmanship finds room in a collection with vast stylistic versatility <p>A perfect balance of elegance and craftsmanship finds room in a collection with vast stylistic versatility Matières is a perfect surface for modern and trendy environments, conserving all the class to adorn even the oldest and most memory-rich spaces.</p> </strong>The colour selection offers six modern shades which, combined with one another, suggest interesting decorative compositions. A wide range of large sizes extends the collection's range of applications both in traditional uses and in furnishing complements. A specific range for outdoor spaces provides two brand new sizes to allow decorative continuity between the indoor and outdoor spaces. A return to the small size with a rustic style and crafted edges returns the sense refinement and detail that is so characteristic of the ceramic tradition, modernising it in new uses such as, squares, public spaces and driveways.
Plimatech Plimawhite/02
florim > Wall tile-stone-brick
<p>The inspiration for Florim's Plimatech Architectural design comes from high up in the Martell Valley of the Alto Adige region.</p> <p>The aesthetic heterogeneity characteristic of natural stone is captured in the collection through three graphic variants. 01, the most minimalist is softly veined and, especially in the large format, is particularly appropriate to confer character on architecture of more essential taste. 02 has a more variegated appearance, with slight shading tending towards white, designed to add a rough, textural touch to spaces. Finally, 03 is characterized by a high number of crystalline formations that give it a wavier line, ideal for design contexts that, between interior and exterior spaces, pursue a dialogue with the surrounding natural environment.</p> <p> </p> <p>In addition to this, the range of decorations is completed with the 30x60 wall module and 30x60 3D wall module, both proposed for the graphic variant 02 in all colors.</p>
Essential Mood Warm Powder 03
florim > Wall Paint
<p>A sense of essentiality emerges from the visual and tactile sensations fused in this Creative Design collection.</p> <p>The distinguishing features of the Essential Mood design are fluid surfaces, material qualities and full bodies that extend without boundaries, promoting a harmonious flow between spaces and constant interplay between environments and the people in them. It makes places into cosy, reassuring refuges where they can take centre stage.</p> <p><br>Produced for interior design schemes, housing and commercial premises, the collection espouses warm, timeless atmospheres where people can recharge their batteries and get onto the same wavelength as the world around them.<br>Spaces with neutral, comforting colours and natural features come together in a design that underlines the need for everyone to look after themselves and seek revitalizing experiences, now and in the future.</p> <p>The collection is born from a sustainable and virtuous approach and is part of <a href="https://www.florim.com/en/company/sustainability/carbonzero-florim/">CarbonZero</a>, Florim's range of Carbon Neutral surfaces.</p>
Storie Masseria
florim > Wall Paint
The faded wall fresco, damp stains in plaster. «Technological innovation enables us to reproduce on large-sized ceramic materials all the effects of wear and stratification that normally only time is able to create.» Giorgia Zanellato & Daniele Bortotto Children stare at the walls of a farmhouse, wondering what the cracks are, and whether every mark is a path and every path is a story. They think that miniature beings live in the air pockets that have formed, and the detaching plaster is like an avalanche cascading from a glacier. They don't ask why the colours are as they are, because they just had to be like that. And every square centimetre becomes the first page of an adventure that restarts at every break in the pattern. Could this be why we say that both textures and plots have twists, and stories are woven? As even children know, walls are tales. Not only do they contain adventures, emotions, moments, loves and hates and record them on their surfaces; their uneven, active surfaces generate new imaginary worlds, in which one can literally get lost. The "Storie" collection by Giorgia Zanellato and Daniele Bortotto brings this metaphor to three-dimensional life by expressing the moods, loves and hates and moments that the walls and floors of old Italian homes conserve, and capturing them in a frozen instant. The theme of time and the changes wrought in matter by the passing seasons, weather and human action have always been a strong source of inspiration for architects: some have tried to freeze it, while others have used sleight of hand to embrace it while resisting its effects, and yet others have accelerated, anticipated, directed and re-created it.<br /> Zanellato and Bortotto do all these things at once, engaging in a duel with History with a capital H, in which it is never clear who is winning: design or object, man or nature, culture or time. And it is probably this unresolved tension which makes the "Storie" designs so universal and meaningful, so intimate and yet familiar. The floor is the only thing we can be certain that everyone entering our home will touch, and at the same time it is the most intimate part, the most steeped in private happenings. They talk about having your "feet firmly on the ground". This image stands for common sense, but also a recognition of how things are, how things work. The wall is a synecdoche, too: it is the part of the home that expresses an idea of solidity, the layering of time, the passage of lives. "Storie" gives form to this metaphor by drawing a line that links the most classical of taste to a sophisticated modernity of taste and style. The two designers did a great deal of background work for this project: old Italian homes, country villas, noble palazzos, farmhouses and old factors, which become an unlimited source of motifs, colours, textures and materials. But, perhaps unconsciously, literature also re-emerges from this survey of locations, with its blend of aestheticism and decadence, with echoes of Wilde and D'Annunzio, Ruskin and Huysmans. "Storie" would be the ideal backdrop for Des Esseintes, the dandy in "A Rebours". And in fact the collection clearly has strong theatrical connections, arising partly from its storytelling connotations but also from its scene-setting potential.<br /> It represents life, which we are, have been and wish to continue to be. And it is thrilling to realise that this vision comes from the youngest designers in CEDIT's new era, who have successfully taken a confident, cultured, astute, sidelong approach to the most ancient of topics, with a persuasive effect which appears, at least, to be not at all intimidated by the many stories, the type of product they are dealing with, the catalogue in which they are included, the designers who have gone before them or, naturally, the adventures that lie concealed in the historic dwellings they reproduce. The reference to Italy, on the other hand, is in perfect harmony with the work of the brand and its past and present designers: it is intrinsic to the perfection of the production process that underlies the collection, the relationship with the brand's tradition and its local roots, and the intelligent, strategic use of its innovations in the treatment of this complex material.Child's play? Yes, but with the integrity and ability to enchant unique to specific designs, capable of an immediacy of vision and feeling that makes them little novels written in cement.
Woodslate Life Champagne
florim > Floor tile-stone
<p>A rustic look combined with a clean, modern sensibility. </p> <p>The collection toys with the native materials of slate and oak wood, interpreted on a versatile and appealing color scale, from gray to hazelnut, allowing different natural inspirations to be combined with ease. The clean simplicity of wood-effect planks can thus become the perfect backdrop against which to enhance the material texture of slate-effect surfaces, or become a distinctive element of the space thanks to the herringbone decorations. The delicate grain of the slate and the gentle knots of the wood then fit easily into the interior, blending with different furniture styles, from the most modern and minimalist lacquered surfaces to elements with a rough, industrial feel in painted metal or stainless steel. Whether used in a cozy retail space or in a modern domestic context, the surfaces of the Woodslate Life collection will add an authentic and, at the same time, contemporary touch to any environment, without disregarding the functionality of Made in Florim porcelain stoneware products.</p>
Cromatica Bianco
florim > Wall Paint
A lexicon of colour shades for mixing. A large size and its submultiples. «This work represents a reflection on colour, and above all a proposal on how to transfer the multiplicity of shades typical of a hand-crafted piece into a project produced on a large scale.» Andrea Trimarchi & Simone Farresin Studio Formafantasma base their work in the design world on a strong vocation for research. Simone Farresin and Andrea Trimarchi view every project as an opportunity for study and the acquisition of new knowledge, and their love of speculation establishes a dialectic rapport with the situations offered by each new client. Whether it involves a material, a type or a production method, the first phase of their design process is the mapping of what the specific case places at their disposal. With Cedit, an analysis of the company's past and present was central to the inputs. Inevitably, since "Looking back to look forward" has been the design duo's mission statement for years. In this case, in particular, the company's history was a real treasure trove, a fine blend of memory and technology: on the one hand, the excellence of production technologies now extended with the added potential arising from the engineering of large-sized ceramic tiles, and on the other a wealth of experience build up with great designers of the past, from Zanuso to Noorda, through to <strong>Ettore Sottsass</strong>. Andrea and Simone decided to focus on Sottsass - who started designing for Cedit back in the late Seventies - and made an in-depth study of one of the colour charts he developed towards the end of the Nineties. A spread of colours which gave its name to the "41 Colors" collection, included in the catalogue of the period as a real alphabet for what has proved to be a lasting design language. Colour was much more than just a compulsory step in the dialogue between designer and producer, since Sottsass had already discovered the power of the mystery intrinsic to this universe of invention.<br /><br />With Cedit the master-designer, a long-established lover of ceramics and their crafted unpredictability, found a way of transferring his personal feeling for colour to a wide audience, through industrial mass production. And this assumption is another factor Formafantasma have inherited, interpreting it today with new, even more efficient technical resources just as capable of expressing the secrets of colour. «The concept of colour "in isolation" - Sottsass explained in a 1992 text - classified colour, Pantone, as they call it now, "scientific" colour, is something I still refuse to accept. (...) Colours, the idea of colour, are always intangible, they slip slowly away like words, that run through your fingers, like poetry, which you can never keep hold of, like a good story.» And Formafantasma seem to have chosen that distinction between colour "in isolation" and "intangible" yet ever-present colour as the basis of their work. However, their approach draws on their unique vocation for research and the technical resources of the third millennium. «This work - they explain to us - is a reflection on colour, and above all on <strong>how to bring the multiplicity of shades typical of a hand-crafted piece into a large-scale project</strong>.» The designers look at large, monochrome slabs and turn to the engineers for details of their secrets, their processing stages, the phases in their production. They appreciate that the colour of ceramic material, its ineffable secret, can still be present in the series and large tile sizes in which Cedit leads the way. They understand that this is, in itself, an expressive power which does not need channelling into forms, motifs and signs. But above all, they treat the surface as a large canvas on which they spread pure colour, which tends to be uniform but in fact is never really a "scientific", totally monochrome hue: it is not a Pantone. And this is the source of the fundamental insight, which only children of the transition from the analogue to the digital era could achieve, the reward for those who draw on the past to look to the future.<br /><br />The designers cut the slab into lots of regular pieces, not necessarily of the same size. They restore its identity as a "tile", a familiar name with something ancient about it, but which stands for a module, a unit of measurement, a building block. There is nothing nostalgic about this - on the contrary, the vision is completely new, and the portions of slab created can be reassembled with no restrictions, breaking down the unity of the whole and reviving its essence starting from its structure. As the cards in the pack are shuffled, what emerges is not a figure or motif but the representation of colour itself and its physical nature. It is live matter, born from the meeting of vibrating forces, the mixing of ever-varying percentages of the basic ingredients. And Formafantasma present us with the corpuscular, fragmented essence of these small frames of space and crystallised time, which reveal the code and formula of their composition. So Cromatica is a collection made up of six colours which actually have an infinite number of declinations and compositional possibilities. It is a "discrete" combination in the mathematical sense of the term, capable of generating multiple, variable subsets. At the same time, each slab can be used in its entirety, leaving the impression of analogue continuity unchanged. But what really amazes is the comparison and dialogue between the two approaches: a stroke of genius, laying clear the mysterious appeal the artificial reproduction of colour has always held for mankind. Because, as Sottsass said, «colours are language, a powerful, magical, intangible, flexible, continuous material, in which existence is made manifest, the existence that lives in time and space».
Neutra 6.0 07 petrolio
florim > Wall Paint
After a decade of success, the Neutra collection becomes a container of colors and increasingly advanced materials and transforms into Neutra 6.0. The surfaces thereby create scenery for pure sensory pleasure, where nothing is left to chance, but everything is always skillfully calibrated to the search for a new bon ton where the body and mind can be rejuvenated. The perfect integration between man and the space in which he lives is expressed through a simple architecture where you can spread your artistic sign on the surfaces, in the colors and in the furnishing for an unrepeatable result from which your own creative identity emerges.
Les Bijoux Onyx Blanche
florim > Wall tile-stone-brick
<p>The artistic allure of jewel surfaces </p> <p>The collection's true inspiration is found in different sources of artistic outlook, interpreted according to a wider meaning: noble minerals such as onyx, red jasper and sodalite skillfully worked to create refined, artisanal jewels, magnificent marbles used in the creation of important architecture and sculptures, even paintings by renowned artists.</p>
Rêves Rêve Jade
florim > Wall tile-stone-brick
A contemporary, luxurious but balanced lifestyle Soft vein patterns and gentle colour contrasts characterise a collection that exudes taste and authenticity, the bright and showy shades of yesterday consigned to memory. Surfaces with luminous, deep and delicate shades restore a sense of preciousness to the space without overpowering the architecture. The collection lends itself to various stylistic interpretations: the warm colours with matte finishes create natural and relaxing atmospheres, the pearl and blue tones emit light and uniqueness, revealing an infinite potential that is waiting to be explored.
Elemental Stone White Sandstone
florim > Wall tile-stone-brick
Essential, informal, versatile <p>Elemental Stone offers surfaces, in three shades, inspired by sedimentary rocks with their simple, polyhedral aesthetic, composed of granules and calcareous elements of different textures.</p> The minimalist appearance of the surfaces, depending on the finish and combination with furnishings, can bring life to different styles of space, meeting a classical taste or a trendier aesthetic, adapting perfectly to any personal preference.<br /> <br></br><a class="btn arrow" href="https://www.florim.com/en/new-tile-ranges/" target="_blank" rel="noopener">Discover all the new collections</a>
Elemental Stone White Dolomia
florim > Wall tile-stone-brick
Essential, informal, versatile <p>Elemental Stone offers surfaces, in three shades, inspired by sedimentary rocks with their simple, polyhedral aesthetic, composed of granules and calcareous elements of different textures.</p> The minimalist appearance of the surfaces, depending on the finish and combination with furnishings, can bring life to different styles of space, meeting a classical taste or a trendier aesthetic, adapting perfectly to any personal preference.<br /> <br></br><a class="btn arrow" href="https://www.florim.com/en/new-tile-ranges/" target="_blank" rel="noopener">Discover all the new collections</a>
I Filati Vague Scarlatto
florim > Carpet
From the art of fabric, to enveloping spaces From lampas and jacquard, all the way to the simplest silk fabrics, from rich, baroque motifs to more optical, geometric patterns, all of these fabrics share an extremely natural look. The collection's nine surfaces are inspired by Rubelli's signature precious fabrics that, in turn, are born from the contemporary reworking of several decorative motifs coming from the noble Venetian heritage of weaving.<br />
I Filati Happy Hour Scarlatto
florim > Carpet
From the art of fabric, to enveloping spaces From lampas and jacquard, all the way to the simplest silk fabrics, from rich, baroque motifs to more optical, geometric patterns, all of these fabrics share an extremely natural look. The collection's nine surfaces are inspired by Rubelli's signature precious fabrics that, in turn, are born from the contemporary reworking of several decorative motifs coming from the noble Venetian heritage of weaving.<br />
Woodslate Life Cotton
florim > Wall tile-stone-brick
<p>A rustic look combined with a clean, modern sensibility. </p> <p>The collection toys with the native materials of slate and oak wood, interpreted on a versatile and appealing color scale, from gray to hazelnut, allowing different natural inspirations to be combined with ease. The clean simplicity of wood-effect planks can thus become the perfect backdrop against which to enhance the material texture of slate-effect surfaces, or become a distinctive element of the space thanks to the herringbone decorations. The delicate grain of the slate and the gentle knots of the wood then fit easily into the interior, blending with different furniture styles, from the most modern and minimalist lacquered surfaces to elements with a rough, industrial feel in painted metal or stainless steel. Whether used in a cozy retail space or in a modern domestic context, the surfaces of the Woodslate Life collection will add an authentic and, at the same time, contemporary touch to any environment, without disregarding the functionality of Made in Florim porcelain stoneware products.</p>
Extra Light Ocher
florim > Floor tile-stone
All around décor between light play and color. The Extra Light pallet is made up of a range of colors in 4.3 millimeter thickness that, thanks to the vast range of available colors, constitutes a transversal decorative element for all the brand's collections. Extra Light is therefore synonymous with surfaces that communicate, stimulate the senses and nourish the gaze, for boundless pleasure.
I Filati Funny Girl Cipria
florim > Carpet
From the art of fabric, to enveloping spaces From lampas and jacquard, all the way to the simplest silk fabrics, from rich, baroque motifs to more optical, geometric patterns, all of these fabrics share an extremely natural look. The collection's nine surfaces are inspired by Rubelli's signature precious fabrics that, in turn, are born from the contemporary reworking of several decorative motifs coming from the noble Venetian heritage of weaving.<br />
Crayons Moss
florim > Synthetic Floor
<p>Color and design through Contemporary Design's characteristic fresh and functional approach.</p> Eight pastel shades, designed to create both lively and balanced compositions, harmonize with each other and with the context. It moves from the dusty 1950s-inspired hues of dove-gray, hazelnut, pink, faded yellow and sky blue to the more decisive shades of dusty gray and moss green, all perfect for creating spaces with both retro style and contemporary character.
Prexious Dream Arabesque
florim > Floor tile-stone
Six stone essences, rare, precious and extraordinarily elegant make their substance available to become icons of exclusivity. The harmonious development of the design that is unveiled by placing the large surface sheets alongside one another is another distinguishing factor, as are the precious surface finishes, glossy and bright or delicately satin-finished.
Ardoise Blanc
florim > Floor tile-stone
A timeless material whose authenticity, sensual and elegant, is implemented in modern environments, where precious and recovered elements coexist in perfect harmony. <p>A precise chromatic choice selected 6 neutral and modern shades that cater to the vivid texture, the absolute protagonist of the collection. The delicacy of the colors chosen give the space a strong sense of light that contrasts with the hardness of the stone. The experience of Florim manages to join three dimensional texture and graphic movements in a play of optical effects to make a timeless material modern, giving it new life.</p>
EXALT Magic White
florim > Wall tile-stone-brick
<p><br />Exalt is the new collection, inspired by marble, which completes the research project undertaken by Contemporary Design. </p> <p>The series offers six types of marble effect with veining and delicate graphics for a versatile and modern look, particularly suited to residential applications. There are two available thicknesses - 9 mm and 6 mm - with glossy and natural finishes.</p>
Rêves Rêve Bleu
florim > Wall tile-stone-brick
A contemporary, luxurious but balanced lifestyle Soft vein patterns and gentle colour contrasts characterise a collection that exudes taste and authenticity, the bright and showy shades of yesterday consigned to memory. Surfaces with luminous, deep and delicate shades restore a sense of preciousness to the space without overpowering the architecture. The collection lends itself to various stylistic interpretations: the warm colours with matte finishes create natural and relaxing atmospheres, the pearl and blue tones emit light and uniqueness, revealing an infinite potential that is waiting to be explored.
Matières Sable
florim > Floor tile-stone
A perfect balance of elegance and craftsmanship finds room in a collection with vast stylistic versatility <p>A perfect balance of elegance and craftsmanship finds room in a collection with vast stylistic versatility Matières is a perfect surface for modern and trendy environments, conserving all the class to adorn even the oldest and most memory-rich spaces.</p> </strong>The colour selection offers six modern shades which, combined with one another, suggest interesting decorative compositions. A wide range of large sizes extends the collection's range of applications both in traditional uses and in furnishing complements. A specific range for outdoor spaces provides two brand new sizes to allow decorative continuity between the indoor and outdoor spaces. A return to the small size with a rustic style and crafted edges returns the sense refinement and detail that is so characteristic of the ceramic tradition, modernising it in new uses such as, squares, public spaces and driveways.
Sensi Grey Fossil
florim > Floor tile-stone
Lightness, Earth, Sensoriality The Sensi collection also features a <strong>decorative mosaic</strong> made from <strong>recycled glass</strong> made from disused TV and PC screens. This mosaic, manufactured by a <strong>process in which human hands play a role</strong>, has a distinctive surface structure. Due to the nature of the recycled glass and the production cycle, every tiny chip is different from the others, creating a <strong>dynamic surface.</strong> Soft, velvety or structured to the touch, it dialogues with the light and may become shiny or matte. This product also derives its uniqueness from its colour. <strong>Every chip is unique </strong>and has its own shades of the same tone. <p>Developed with close attention to environmental impact, "<em>Sensi</em>" is the perfect synthesis of innovation and sustainability and also a virtuous example of <strong>circular economy</strong>. The collection is made <strong>over 90% natural raw materials</strong> and up to 41%<strong> of recycled materials</strong>. "<em>Sensi</em>" is the result of <strong>up to 100% sustainable production process</strong>, both in terms of water consumption and self-generated electricity.</p>
Storie Villa
florim > Wall Paint
The faded wall fresco, damp stains in plaster. «Technological innovation enables us to reproduce on large-sized ceramic materials all the effects of wear and stratification that normally only time is able to create.» Giorgia Zanellato & Daniele Bortotto Children stare at the walls of a farmhouse, wondering what the cracks are, and whether every mark is a path and every path is a story. They think that miniature beings live in the air pockets that have formed, and the detaching plaster is like an avalanche cascading from a glacier. They don't ask why the colours are as they are, because they just had to be like that. And every square centimetre becomes the first page of an adventure that restarts at every break in the pattern. Could this be why we say that both textures and plots have twists, and stories are woven? As even children know, walls are tales. Not only do they contain adventures, emotions, moments, loves and hates and record them on their surfaces; their uneven, active surfaces generate new imaginary worlds, in which one can literally get lost. The "Storie" collection by Giorgia Zanellato and Daniele Bortotto brings this metaphor to three-dimensional life by expressing the moods, loves and hates and moments that the walls and floors of old Italian homes conserve, and capturing them in a frozen instant. The theme of time and the changes wrought in matter by the passing seasons, weather and human action have always been a strong source of inspiration for architects: some have tried to freeze it, while others have used sleight of hand to embrace it while resisting its effects, and yet others have accelerated, anticipated, directed and re-created it.<br /> Zanellato and Bortotto do all these things at once, engaging in a duel with History with a capital H, in which it is never clear who is winning: design or object, man or nature, culture or time. And it is probably this unresolved tension which makes the "Storie" designs so universal and meaningful, so intimate and yet familiar. The floor is the only thing we can be certain that everyone entering our home will touch, and at the same time it is the most intimate part, the most steeped in private happenings. They talk about having your "feet firmly on the ground". This image stands for common sense, but also a recognition of how things are, how things work. The wall is a synecdoche, too: it is the part of the home that expresses an idea of solidity, the layering of time, the passage of lives. "Storie" gives form to this metaphor by drawing a line that links the most classical of taste to a sophisticated modernity of taste and style. The two designers did a great deal of background work for this project: old Italian homes, country villas, noble palazzos, farmhouses and old factors, which become an unlimited source of motifs, colours, textures and materials. But, perhaps unconsciously, literature also re-emerges from this survey of locations, with its blend of aestheticism and decadence, with echoes of Wilde and D'Annunzio, Ruskin and Huysmans. "Storie" would be the ideal backdrop for Des Esseintes, the dandy in "A Rebours". And in fact the collection clearly has strong theatrical connections, arising partly from its storytelling connotations but also from its scene-setting potential.<br /> It represents life, which we are, have been and wish to continue to be. And it is thrilling to realise that this vision comes from the youngest designers in CEDIT's new era, who have successfully taken a confident, cultured, astute, sidelong approach to the most ancient of topics, with a persuasive effect which appears, at least, to be not at all intimidated by the many stories, the type of product they are dealing with, the catalogue in which they are included, the designers who have gone before them or, naturally, the adventures that lie concealed in the historic dwellings they reproduce. The reference to Italy, on the other hand, is in perfect harmony with the work of the brand and its past and present designers: it is intrinsic to the perfection of the production process that underlies the collection, the relationship with the brand's tradition and its local roots, and the intelligent, strategic use of its innovations in the treatment of this complex material.Child's play? Yes, but with the integrity and ability to enchant unique to specific designs, capable of an immediacy of vision and feeling that makes them little novels written in cement.
Étoile étoile renoir
florim > Wall tile-stone-brick
A selection of new and rare marbles, with a strong decorative impact, that come from extremely distant geographical areas. <p>Étoile is a magical balance between signs and colors that stimulate the senses by inviting the viewer to feel its sophisticated chromatic intensity. A perfect blend of elegance that derives from the surprising variety of nature and cutting-edge production technology. Redefining the material while maintaining its original feel is the greatest objective of this brand, always attentive to evolutions in style.<br /><br />The series offers <strong>seven colors</strong> that may be used for floors and walls, either singly or combined. Four graphics decorate both the traditional sizes and the design of the Florim Magnum Oversize large size tiles, the other three (étolie brown river, étoile illusion, étoile symphonie) only have modular Magnum sizes (60x120 cm, 120x120 cm, 120x240 cm).<br /><br /></p>
Pietre/3 limestone ash
florim > Floor tile-stone
A cultured and refined style distinguishes the choice of the natural shades The interpreter of a family and essential style, Pietre/3 is the fine porcelain stoneware collection that expresses itself through a wide range of decorative solutions for interior architecture, where a sophisticated combination of surfaces takes on new expressiveness. There is a wide range of sizes and finishes that continue an innovative journey aimed at highlighting the continuity between the interior and exterior environment, providing a simple and immediate class to the environment. All the surfaces are available in the sizes indicated in the catalog and are suitable for interior and exterior floor and wall application. Multiple shapes of mosaics and decorative strips allow the construction of the project to be varied without changing its inspiring essence.
Match-Up Cinnamon
florim > Wallcovering
The union of two different materials has resulted in a contemporary, trendy project that mixes surfaces, colours and languages to offer original combinations. <p>There are two basic surfaces that can be used to create multiple combinations in line with fashions and lifestyle trends: a concrete effect with an urban and industrial aesthetic and an original marble agglomerate effect that blends tone-on- tone tactile elements with irregular shapes and varying sizes. Two seemingly very different materials – the first a symbol of modernity and innovation, the second of authenticity and tradition – coexist in a unique project that promotes and encourages combinations not only between the surfaces and colour shades in the range, but also with all the other elements that contribute to defining the space: colours, paints, fabrics, furnishings and various materials. <br />The collection offers 3 finishes - Comfort, Glossy and Grip. <br /><a class="btn arrow" href="https://www.florim.com/en/surfaces/the-new-comfort-surface/"> Discover the new Comfort surface </a></p>
Neutra 6.0 06 grafite
florim > Wallcovering
After a decade of success, the Neutra collection becomes a container of colors and increasingly advanced materials and transforms into Neutra 6.0. The surfaces thereby create scenery for pure sensory pleasure, where nothing is left to chance, but everything is always skillfully calibrated to the search for a new bon ton where the body and mind can be rejuvenated. The perfect integration between man and the space in which he lives is expressed through a simple architecture where you can spread your artistic sign on the surfaces, in the colors and in the furnishing for an unrepeatable result from which your own creative identity emerges.
Prexious Thunder Night
florim > Floor tile-stone
Six stone essences, rare, precious and extraordinarily elegant make their substance available to become icons of exclusivity. The harmonious development of the design that is unveiled by placing the large surface sheets alongside one another is another distinguishing factor, as are the precious surface finishes, glossy and bright or delicately satin-finished.
Extra Light Diamond
florim > Floor tile-stone
All around décor between light play and color. The Extra Light pallet is made up of a range of colors in 4.3 millimeter thickness that, thanks to the vast range of available colors, constitutes a transversal decorative element for all the brand's collections. Extra Light is therefore synonymous with surfaces that communicate, stimulate the senses and nourish the gaze, for boundless pleasure.
Les Origines Origines Ombre Dorée
florim > Wall tile-stone-brick
The splendour of our origins becomes a contemporary lifestyle <p> Les Origines explores the candour and eternal beauty of this pristine material with new aesthetic solutions that interpret the many facets of contemporary lifestyles. The results of this exceptional research work can be seen in four sophisticated varieties of white marble. Thin but notable vein patterns and new shapes are exalted by the nuances of old gold, ivory, pearl grey and graphite, embellishing its fine surfaces.</p>
I Classici CALACATTA GOLD
florim > Floor tile-stone
<p>"I Classici" is born as a developing container, ready to welcome new inspirations.</p> <p>A bold proposal comes from the ever attentive observance of those who watch the latest trends. <em>I Classici</em> provides great personalization to the space, a play of strong contrasts to create an uncompromising design. The rigid purity of the marble blends with the varnished effect of a modern wood.</p>
Vetro 05 Cemento
florim > Floor tile-stone
Each tile is unique and extremely precious Vetro allows recognizable and attractive decorations to be created, expressing a timeless design. The Vetro collection is available in seven solid, warm, soft and enchanting colors, in two finishes - matt and lux - and in two sizes or in the metallic variation with varying reflections in a single size. VETRO can be applied as a floor and wall application on any surface in dry or damp areas using special sealants and adhesives.
I Filati Vague Giada
florim > Carpet
From the art of fabric, to enveloping spaces From lampas and jacquard, all the way to the simplest silk fabrics, from rich, baroque motifs to more optical, geometric patterns, all of these fabrics share an extremely natural look. The collection's nine surfaces are inspired by Rubelli's signature precious fabrics that, in turn, are born from the contemporary reworking of several decorative motifs coming from the noble Venetian heritage of weaving.<br />
Étoile étoile symphonie
florim > Wall tile-stone-brick
A selection of new and rare marbles, with a strong decorative impact, that come from extremely distant geographical areas. <p>Étoile is a magical balance between signs and colors that stimulate the senses by inviting the viewer to feel its sophisticated chromatic intensity. A perfect blend of elegance that derives from the surprising variety of nature and cutting-edge production technology. Redefining the material while maintaining its original feel is the greatest objective of this brand, always attentive to evolutions in style.<br /><br />The series offers <strong>seven colors</strong> that may be used for floors and walls, either singly or combined. Four graphics decorate both the traditional sizes and the design of the Florim Magnum Oversize large size tiles, the other three (étolie brown river, étoile illusion, étoile symphonie) only have modular Magnum sizes (60x120 cm, 120x120 cm, 120x240 cm).<br /><br /></p>
EXALT Fairy White
florim > Wall tile-stone-brick
<p><br />Exalt is the new collection, inspired by marble, which completes the research project undertaken by Contemporary Design. </p> <p>The series offers six types of marble effect with veining and delicate graphics for a versatile and modern look, particularly suited to residential applications. There are two available thicknesses - 9 mm and 6 mm - with glossy and natural finishes.</p>
Studios Concreate
florim > Wallcovering
<p>Studios, with its sophisticated but discrete personality, defines the evolutionary path of modern cement-inspired surfaces for interior architecture.</p> <p>The structure of the surfaces, delicately textured, suggests the effect of the manual skill and plasticity of the hand crafted finish. Essential but intense, it is highlighted by meeting natural or artificial light. </p>
Onyx&More White Porphyry
florim > Floor tile-stone
Chromatic blends and harmonious contrasts that only nature can bestow <p>Onyx&More explores the unexpected elegance of onyx: refined, luminous, and poetic, naturally embellished with porphyry, an unobtrusive and informal stone material. From nature, mysterious and unpredictable, is born a collection surging with expression that plays with the harmonious contrasts and the chromatic blend that only nature can create. </p>
Tesori Anelli grigio
florim > Wallcovering
East and West, a synthesis archieved through Italian taste. «My work often takes me to far-off lands, also remote in terms of their culture and traditions. Even without my being aware of it, I then metabolise these traditions and include them in the designs I subsequently produce.» Matteo Nunziati <p>"It is the architect's task to create a warm, livable space. Carpets are warm and livable. He decides for this reason to spread one carpet on the floor and to hang up four to form the four walls. But you cannot build a house out of carpets. Both the carpet and the floor and the tapestry on the wall required structural frame to hold them in the correct place. To invent this frame is the architect's second task."When Adolf Loos wrote his revolutionary essay on the "principle of cladding" in 1898, architecture was just entering the modern age. Building meant imagining structures capable of putting together different materials, but, Loos affirmed, it must also respect their individual characteristics. "Every material possesses a formal language which belongs to it alone and no material can take on the forms proper to another", the Austrian master therefore maintained. And there is no doubt that the spirit of these words extended throughout most Twentieth Century architecture, regardless of its location or style. When we look at Matteo Nunziati's designs for the CEDIT Tesori collection, we seem to be seeing geometrical purity and attention to detail at the service of a new "truth" of material. Because Matteo Nunziati views ceramics as a form of fabric.<br /> The woven patterns he imagines for the various styles in his collection "“ from Arabian to damask to more geometrical motifs "“ constantly seek to provide the soft, iridescent look of time-worn linen. In them, ceramics are raised from the status of poor relation of marble to become a luxury wall covering in their own right: almost a wallpaper, suitable however for both floors and walls, and an absolutely versatile material. No longer only for beautifying bathrooms, they can create new moods in every room of the house (and elsewhere) starting from the living-room. Naturally, the revolution has been mainly technological. The large slabs produced by CEDIT are more than 3 metres tall, and since they eliminate the serial repetition typical of conventional tiles, they generate a new relationship between the surface and its decoration. However, Nunziati does not use this to create, artist-like, a more eye-catching decorative composition that emphasises the slab's dimensions. Quite the opposite; the patterns he offers us attempt to break down what is left of the boundaries between substrates. In particular, the Arabian and damask styles, in the version with "timeworn" patterning, convey the idea of the ceramic slab as an abstract, almost non-existent material which melts into the decorative motif applied to it, in a kind of pure wall covering.<br /> Through the patient selection of geometrical motifs and tests to verify their suitability for application to ceramic slabs, Nunziati aims to achieve a new material rather than a mere decoration, making this clear by also exploring its tactile dimension, with gouged and relief motifs. His "principle of coverings" therefore relates to ceramics' essence rather than their image: highlighting the versatility which, as we all know, has made ceramics an absolute material, a kind of cement that incorporates structure and finish in a virtually infinite range of applications. This is clearly indicated by the reference to the mashrabiya, a term meaning place where people drink in Arabic, which in Arabian architecture originally referred to the kind of veranda where people used to meet and rest, and over time has come to mean the wooden gratings that screened these places from the sun. Inspired by his trips to the Middle East, for Nunziati the geometric patterns of the mashrabiya become both an outline of his method of work and the form of what in fact becomes the key element in a new idea of space: a real location conceived around a strong, livable surface in which physical substance and decoration overlap to the point where they merge.</p>
Rawtech Raw-Mud
florim > Synthetic Floor
Where imperfection becomes a distinguishing sign and an essential prerequisite Rawtech is the worn cement effect fine porcelain stoneware where imperfection becomes the distinguishing character of a product with markedly industrial traits. The range of modern colors develops over modular sizes and surfaces that are resistant to the stress of the most complex building applications, meeting the needs of the most sophisticated dwellings with modern style and taste.
Tesori Anelli bianco
florim > Wallcovering
East and West, a synthesis archieved through Italian taste. «My work often takes me to far-off lands, also remote in terms of their culture and traditions. Even without my being aware of it, I then metabolise these traditions and include them in the designs I subsequently produce.» Matteo Nunziati <p>"It is the architect's task to create a warm, livable space. Carpets are warm and livable. He decides for this reason to spread one carpet on the floor and to hang up four to form the four walls. But you cannot build a house out of carpets. Both the carpet and the floor and the tapestry on the wall required structural frame to hold them in the correct place. To invent this frame is the architect's second task."When Adolf Loos wrote his revolutionary essay on the "principle of cladding" in 1898, architecture was just entering the modern age. Building meant imagining structures capable of putting together different materials, but, Loos affirmed, it must also respect their individual characteristics. "Every material possesses a formal language which belongs to it alone and no material can take on the forms proper to another", the Austrian master therefore maintained. And there is no doubt that the spirit of these words extended throughout most Twentieth Century architecture, regardless of its location or style. When we look at Matteo Nunziati's designs for the CEDIT Tesori collection, we seem to be seeing geometrical purity and attention to detail at the service of a new "truth" of material. Because Matteo Nunziati views ceramics as a form of fabric.<br /> The woven patterns he imagines for the various styles in his collection "“ from Arabian to damask to more geometrical motifs "“ constantly seek to provide the soft, iridescent look of time-worn linen. In them, ceramics are raised from the status of poor relation of marble to become a luxury wall covering in their own right: almost a wallpaper, suitable however for both floors and walls, and an absolutely versatile material. No longer only for beautifying bathrooms, they can create new moods in every room of the house (and elsewhere) starting from the living-room. Naturally, the revolution has been mainly technological. The large slabs produced by CEDIT are more than 3 metres tall, and since they eliminate the serial repetition typical of conventional tiles, they generate a new relationship between the surface and its decoration. However, Nunziati does not use this to create, artist-like, a more eye-catching decorative composition that emphasises the slab's dimensions. Quite the opposite; the patterns he offers us attempt to break down what is left of the boundaries between substrates. In particular, the Arabian and damask styles, in the version with "timeworn" patterning, convey the idea of the ceramic slab as an abstract, almost non-existent material which melts into the decorative motif applied to it, in a kind of pure wall covering.<br /> Through the patient selection of geometrical motifs and tests to verify their suitability for application to ceramic slabs, Nunziati aims to achieve a new material rather than a mere decoration, making this clear by also exploring its tactile dimension, with gouged and relief motifs. His "principle of coverings" therefore relates to ceramics' essence rather than their image: highlighting the versatility which, as we all know, has made ceramics an absolute material, a kind of cement that incorporates structure and finish in a virtually infinite range of applications. This is clearly indicated by the reference to the mashrabiya, a term meaning place where people drink in Arabic, which in Arabian architecture originally referred to the kind of veranda where people used to meet and rest, and over time has come to mean the wooden gratings that screened these places from the sun. Inspired by his trips to the Middle East, for Nunziati the geometric patterns of the mashrabiya become both an outline of his method of work and the form of what in fact becomes the key element in a new idea of space: a real location conceived around a strong, livable surface in which physical substance and decoration overlap to the point where they merge.</p>